News
Good Care Month at Ashton Care Group
8 Jul 2026
Good Care Month takes place every July and celebrates the people and organisations who provide outstanding adult social care. Ashton Care Group, a family-run provider with over 40 years of experience in West Sussex, is using this month to showcase its full range of services. These include home care, residential care, nursing care, supported living, and a new preventative wellbeing check. All of our care homes have a CQC rating of 'Good', and 96% of families say they would recommend Ashton Care Group to others.
Every July, Good Care Month highlights the professionals, teams, and organisations who make life safer, more dignified, and more joyful for the people they support. This national campaign, led in part by the Hertfordshire Care Providers Association, challenges outdated ideas about care work and celebrates the real skill, compassion, and commitment needed to do it well.
At Ashton Care Group, we believe care is more than just a service. It is a relationship that grows over time. That is why Good Care Month 2025 feels like a chance to open the door and show families across West Sussex what good care looks like in practice. We also want to help anyone facing a care decision right now find the right path forward.
In this post, we will explain each of our services, who they support, and the values that guide everything we do.
What Is Good Care Month, and Why Does It Matter in 2026?
Good Care Month takes place every year from 1st to 31st July. It started in Hertfordshire and has become a UK-wide campaign that celebrates everyone in the adult social care workforce. This includes not only registered managers and nurses, but also carers, support workers, cooks, drivers, and administrators who help provide quality care every day.
In 2025, the campaign matters more than ever. As the UK population gets older, more families are facing care decisions for the first time. Many feel under pressure and are unsure where to begin. Good Care Month reminds us that excellent care is available, often closer than we think, and that choosing it should bring relief, not feel like a compromise.
At Ashton Care Group, our 125-strong team across West Sussex represents exactly what this campaign celebrates: dedicated people doing meaningful work, day in and day out.
Home Care in West Sussex: Staying Independent at Home
For many people, the goal is simple, to remain in their own home for as long as possible, safely and comfortably. Ashton's Home Care makes that possible across Bognor Regis, Littlehampton, Chichester, Worthing, Felpham, Selsey, Pagham, Yapton, Barnham, and the surrounding villages.
Our home care service is built on consistency. The same familiar carers visit regularly, learning your routines and your preferences. Over time, they become trusted faces, not strangers turning up unannounced. That continuity matters enormously, especially for clients managing complex conditions or memory difficulties.
What home care includes:
Personal care — support with washing, dressing, and daily living tasks
Companionship — meaningful social interaction and emotional support
Medication management — safe administration by trained care assistants
Household support — cleaning, laundry, shopping, and meal preparation
Respite care — planned relief for family carers
Complex care — specialist support for advanced medical needs
New clients can trial our home care service for seven days — love it or leave it, with no cost and no commitment. Enquiries are answered the same day, assessments typically happen within 48 hours, and most care begins within the same week.
Ashton Manor Care Home: Specialist Mental Health Residential Care in Aldwick
Ashton Care Group was founded by mental health nurse Sue Newman in 1984. That background shapes everything about how we approach mental health care today.
Ashton Manor, our 22-bed residential care home in Aldwick, Bognor Regis, provides therapeutic support for adults with complex mental health conditions. Each resident has a private en-suite room, and care is built around personalised recovery goals, not a one-size-fits-all routine.
The team at Ashton Manor works to build confidence, develop independence, and reconnect residents with their families and the wider Bognor Regis community. Structured activities, meaningful social engagement, and 24/7 support during difficult periods all form part of the approach.
On-site services including visiting GP appointments, optician visits, chiropody every six weeks, and a hairdresser mean that residents rarely need to leave for routine health appointments.
"Since my mother has moved to Ashton Manor, I have seen her have the opportunity to live life to the full. The staff make exceptional efforts to provide meaningful activities that help residents feel part of a family and the community." — Catherine G, Daughter of Resident
Ashbury Care Home: Comprehensive Residential Care in Aldwick
Next door to Ashton Manor in Aldwick, Ashbury Care Home offers residential support for adults with mental health conditions, learning disabilities, and physical impairment needs. The home has 29 beds, all with private en-suite rooms, and holds a 98.9% family satisfaction rate.
At Ashbury, care is truly personalised. Staff spend time getting to know each resident’s abilities, interests, and goals. Care plans focus on celebrating what people can do, not just on the support they need.
What Ashbury provides:
Tailored mental health support for complex needs
Care and encouragement for adults with learning disabilities
Practical assistance for those with physical support requirements
Personalised activity programmes
Family liaison and emotional support throughout
"My daughter is happy, well cared for and loved. I am content to know she is in very capable, trustworthy hands, especially as she has acute medical needs which are met with diligence and precision." — M M, Mother of Resident
Abbots Lawn Nursing Home: Complex Nursing, Dementia and End-of-Life Care in West Bognor
Some care needs go beyond what residential support can offer and need constant clinical expertise. Abbots Lawn is our 35-bed nursing home in West Bognor, where we provide this high level of care.
The team at Abbots Lawn cares for adults with complex nursing needs, advanced dementia, and those who need palliative or end-of-life care. Registered nurses are available around the clock. Qualified nursing staff handle all medication. Every resident is treated with dignity, patience, and respect, whether they are staying for post-hospital recovery or for a longer period.
Abbots Lawn specialist services include:
24/7 clinical nursing for complex medical conditions
Advanced dementia care with memory care specialists
Compassionate palliative and end-of-life support
Post-hospital rehabilitation
Support for challenging behaviour
Full medication management
Family guidance and practical support for relatives
"Management and staff are so professional. I know my wife is in good hands. I sit there for a long time with my wife and watch the care that is carried out. I feel so lucky for my wife." — Brian B, Husband of Resident
Amara House: Supported Living for Mental Health and Substance Misuse in Littlehampton
Amara House in Littlehampton provides a unique approach to care. We focus on recovery, independence, and supporting people as they rebuild their lives.
Our 8-bed supported living home helps adults dealing with mental health challenges and substance misuse. We do not want people to become dependent on care. Instead, we offer structured, caring support so residents can build the skills and confidence they need to live more independently.
Support at Amara House includes:
Mental health recovery support from trained staff. Life skills development, such as cooking and managing money. We also offer help with finances and paperwork, including support with benefits and appointments.
Personal care, provided with sensitivity and at a pace that suits each resident.
Community integration, helping residents connect with local services and activities.
Outreach support to help residents as they move towards full independence.
If you are searching for supported living in Littlehampton or West Sussex, Amara House is a recovery-focused alternative to traditional residential care.
Wellbeing Checks: Preventative Support and Early Intervention
Not every care need is urgent. Many families contact us after something difficult happens, like a fall, a missed appointment, or a neighbour expressing concern. Often, they wish they had known more about their loved one’s daily wellbeing before an issue arose.
Ashton Care Group is launching a Wellbeing Check subscription service to meet this need. With regular, structured visits from someone familiar with your relative, we aim to notice changes in mood, health, behaviour, or daily routines early, before they become bigger problems.
Proactive, preventative support like this is still rare in social care. Most services only respond after a problem occurs. The Ashton Wellbeing Check takes a different approach: it is better for everyone to catch small problems early, rather than deal with bigger issues later. If you have an elderly relative living alone in West Sussex and want more peace of mind, this service could help. Contact our team to learn more or to register your interest.
Why Families Across West Sussex Trust Ashton Care Group
Trust in care does not come from a brochure. It grows over time, through consistent quality, honest communication, and real commitment to the people we support.
Here is what sets us apart: We have over 40 years of family-led care. Ashton Care Group was founded in 1984 by Sue Newman and is now led by her daughter Rebecca. We have been part of the West Sussex community for more than four decades. Our decisions are made by people who care about their neighbours, not by a corporate boardroom.
We are CQC registered and rated 'Good'. All Ashton Care Group homes are independently regulated and have a 'Good' rating from the Care Quality Commission, which is the independent regulator for health and adult social care in England.
We have over 125 dedicated team members. From registered nurses and senior carers to support workers, activities coordinators, and administrative staff, our team is the backbone of everything we do.
Ninety-six percent of families recommend us. Based on over 83 reviews and a 4.6 out of 5 star rating, families who have experienced Ashton care often tell others to choose us.
We believe in transparent pricing. What we quote is what you pay, with no hidden charges or surprises, whether you pay privately or are supported by the local authority.
We keep our care teams consistent. Whether at home or in our homes, seeing familiar faces helps build trust. We focus on continuity because research and the families we support show it truly makes a difference.
Ready to Talk About Care? Here's How to Get Started
Good Care Month is a good time to start a conversation you may have been putting off. Whether you are exploring care for the first time or want to review your current arrangement, we are here to help, with no pressure and clear, simple language.
Here is how getting started with Ashton Care Group works:
Free consultation: we come to you, listen to your situation, and answer your questions
Personalised assessment: our team creates a care plan built around the individual, not a template. Seamless start:most care begins within the same week, with full family support throughout.
Call us on 01243 838223, email mail@ashtoncare.co.uk, or visit ashtoncare.co.uk to start the conversation today. We answer all enquiries the same day.
If you are thinking about home care, remember that your first seven days are completely free. You can experience the Ashton difference before making any commitment.
Frequently Asked Questions About Care in West Sussex
Are Ashton Care Group's care homes rated by the CQC?
Yes. All Ashton Care Group care homes are registered with and inspected by the Care Quality Commission (CQC) and hold a rating of 'Good'. The CQC is the independent regulator for health and social care in England, and a 'Good' rating reflects consistent quality across safety, effectiveness, responsiveness, and leadership.
How quickly can home care start with Ashton Care Group in Bognor Regis?
Ashton's Home Care aims to respond to all enquiries the same day. Assessments are typically arranged within 48 hours, and most care begins within the same week. New home care clients can also access a 7-day free trial with no cost and no obligation.
What is the Ashton Care Group Wellbeing Check service?
The Ashton Care Group Wellbeing Check is a new subscription service that offers regular check-ins for individuals, especially elderly relatives who live alone. It helps spot early changes in health, mood, or daily routine. This service aims to lower risks and give families peace of mind before a crisis happens. To register your interest, call 01243 838223.
What makes Ashton Care Group different from other care providers in West Sussex?
Ashton Care Group is a family-run organisation, not a corporate care company. It was founded by mental health nurse Sue Newman in 1984 and is now led by her daughter Rebecca. The group has over 40 years of local experience, consistent care teams, CQC 'Good' ratings for all homes, clear pricing, and a 96% family recommendation rate. With more than 125 team members and services from home care to nursing care, Ashton Care Group can support a person’s changing needs under one trusted organisation.
Does Ashton Care Group support people with dementia?
Yes. Ashton Care Group offers dementia support in several settings. Abbots Lawn Nursing Home in West Bognor specialises in advanced dementia care, with memory care specialists and 24/7 nursing cover. Dementia support is also available through home care across West Sussex. Having the same familiar faces visit regularly is especially helpful for people with memory conditions.
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